In a move no one saw coming, beloved television presenter Phillip Schofield and his daughter Molly Schofield have quietly swapped cameras for confections with the surprise launch of their brand-new bakery: “Schofe & Mol’s.” The boutique shop, tucked away in a stylish corner of West London, officially went public this week after the first images leaked online—sending over one million fans into a frenzy within 24 hours.

Billed as the home of “TV-flavoured cake,” Schofe & Mol’s is already being hailed as the quirkiest celebrity culinary venture of the year. In a joint statement, the father-daughter duo explained their whimsical concept:

“We wanted every bite to feel like you’re back in the green room before a live show—giddy, curious, a little chaotic. Every cake should make you want to call up and book an interview with a guest.”

The most buzzed-about item on the menu? A limited-edition treat called “Gateaux Gossip” — a decadent layer cake filled with a rich, surprise centre and a twist: inside each slice is a scroll of printed, playful celebrity trivia or a tongue-in-cheek “whisper” from TV-land.

Early customers who managed to get a table described it as “deliciously dramatic,” with some calling it the edible equivalent of a morning chat show. The cake reportedly tastes like a fusion of raspberry compote, dark chocolate, and something “indescribably scandalous.”

Photos of the bakery’s interior have now gone viral across social media platforms, revealing a gorgeously nostalgic space styled like a retro television set. Walls are lined with vintage TV guide covers, a faux “on-air” sign hangs above the till, and every table resembles a mini talk show stage—complete with spotlight cupcakes.

Customers were quick to point out the clever nods to Schofield’s TV career. One corner is dubbed “The Sofa Set,” where guests can sip coffee while sitting on a replica of a daytime talk show couch, complete with branded cushions that read: “Schofe & Mol’s: Slice Up the Story.”

Molly, who has worked behind the scenes in the entertainment industry for years, is the driving force behind the brand’s creative direction. In a candid Instagram post, she wrote:

“Dad and I wanted something fun, unexpected, and full of flavour — like our conversations around the dinner table. We’ve had this idea simmering for years. Now it’s risen.”

Though Phillip has taken a step back from regular television appearances in recent years, this venture marks a joyful return to the public eye—albeit in an apron rather than a blazer.

Fan reactions have been overwhelmingly positive.

“PHILLIP SCHOFIELD BAKES?!” one Twitter user exclaimed. “I need a Gateaux Gossip slice and a flat white now.”
“This is genius. Combine gossip and cake? National treasure behaviour,” wrote another.

Even former TV colleagues and celebrities have chimed in with support, many promising to visit the shop or even hinting at guest-baking stints in the future.

Industry analysts are already calling Schofe & Mol’s “an instant hit with viral potential,” and insiders say plans are already in motion for a pop-up version at next month’s Taste of London food festival. There’s also buzz about a possible Schofe & Mol’s at Home baking kit, allowing fans to get their TV-flavoured fix from anywhere.

For now, the West London location remains the only branch, and queues have already begun forming outside, with visitors eager to try cakes that taste like celebrity interviews, backstage laughter, and a hint of cheeky scandal.

As one delighted customer leaving the shop said, “It’s not just cake — it’s a broadcast in a bite.”