Lord Alan Sugar savagely mocked Roman Kemp’s haircut as they became embroiled in a very unlikely feud.

The Apprentice boss, 78, kicked off the lighthearted war of words when he shared a post to X, sharing his unfiltered thoughts on Roman’s look after watching him on The One Show.

He penned: ‘What a weird haircut Roman Kemp has. I know I am a bit old and out of touch with some things, but what is it. @BBCTheOneShow (sic).’

However, Roman didn’t shy away from responding to the criticism as he penned: ‘I’ve no idea on the true name Lord Sugar, please feel free to suggest one.’

Lord Sugar then doubled down on his verdict as he brutally replied: ‘Dead beaver Davy Crocket,’ with Roman responding with a string of laughing face emojis.

Roman took the criticism in his stride as he took to Instagram to share screenshots of Lord Sugar’s words, alongside the caption: ‘Well… we’ve peaked. My hairs now been fired (sic).’

Lord Alan Sugar savagely mocked Roman Kemp's haircut as they became embroiled in a very unlikely feud
+5
View gallery

Lord Alan Sugar savagely mocked Roman Kemp’s haircut as they became embroiled in a very unlikely feud

The Apprentice boss, 78, kicked off the lighthearted war of words when he shared a post to X, sharing his unfiltered thoughts on Roman's look (Roman is pictured on Friday)
+5
View gallery

The Apprentice boss, 78, kicked off the lighthearted war of words when he shared a post to X, sharing his unfiltered thoughts on Roman’s look (Roman is pictured on Friday)

The radio presenter also shared a cheeky throwback photograph of Lord Sugar as he seemed to mock the businessman’s own choice of hairdos over the decades.

Despite Roman taking the criticism well, his fans flocked to the comments section to voice their support.

Comments included: ‘RIP hair. I think it looks great’; ‘He only wishes he was as handsome as you at your age’;

‘I’d take it as a compliment that he’s so bothered’; ‘OMG HOW RUDE. Nothing wrong with your hair xx.’

Lord Sugar’s remarks come after he recently spilled the beans on his future on The Apprentice after claiming ‘hard graft has gone from the UK’.

In March, the business magnate revealed he has committed to the beloved BBC show for three more years.

The Amstrad founder, who has been leading the show since 2005, remarked he still has the eye to spot the best and worst candidates to receive his eye-watering prize.

‘Listen, when I took the job on of The Apprentice, I was already a multi-millionaire,’ he explained to the BBC. ‘I didn’t do it for the money.’

However, Roman didn't shy away from responding to the criticism, prompting Lord Sugar to double down and compare his haircut to a 'dead beaver'
+5
View gallery

However, Roman didn’t shy away from responding to the criticism, prompting Lord Sugar to double down and compare his haircut to a ‘dead beaver’

The radio presenter also shared a cheeky throwback photograph of Lord Sugar (pictured in 1992) as he seemed to mock the businessman's own choice of hairdos over the decades
+5
View gallery

The radio presenter also shared a cheeky throwback photograph of Lord Sugar (pictured in 1992) as he seemed to mock the businessman’s own choice of hairdos over the decades

Lord Sugar's remarks come after he recently spilled the beans on his future on The Apprentice after claiming 'hard graft has gone from the UK'
+5
View gallery

Lord Sugar’s remarks come after he recently spilled the beans on his future on The Apprentice after claiming ‘hard graft has gone from the UK’

Previously speaking to MailOnline, Lord Sugar told: ‘Work ethic has changed in my lifetime and in my opinion, I think it’s getting too relaxed.

‘I blame companies like Google for example that have beds, and they allow people to turn up at 11am so they can detox from boozing the night before and lay in a little pod somewhere and then pop out at about 3pm and do their two minutes of genius.

‘And then go and have the free lunch and dinner laid on for them. Hard graft has gone in my view.’

The political advisor and author stressed he doesn’t intend to change his work ethics or method, after insisting taking a two-hour lunch break wasn’t ‘in his culture’.

He added: ‘Anybody working for me that wants a two-hour lunch break to go to the gym, I’m afraid to say they will have to stay on the treadmill for the rest of the day … It’s not my culture and I might be wrong.’